We had aero, long sleeve, classic all sorts of samples on the development table. All of them interesting. All of them able to stand on their own. None of them ready.

So we stopped, and asked which was the best because we should focus on perfecting that one first.

One collection, done properly, felt more honest than two or three done well enough. The aero became the VCC jersey - niche and technical, the club is the right home for it. Everything else we set aside.

Element is what we chose to lead with. The kit for the ride that actually fills your week - the wet Tuesday, the February block, the 40km you do before work because you couldn't face it at the weekend. Not the kit you save for race day. The kit you love, does everything, and looks as good after forty washes as it did the day you bought it.

The decisions that matter

  • Heavy-duty Vislon zips.

    Coil-free and smooth after a hundred opens. The zip that won't be the reason you have to replace the jersey.

  • Three rear pockets, now double-lined.

    Breathable inner layer so your back doesn't overheat on the climbs, and so the pockets don't sag when you load them up.

  • Sewn-on cuffs.

    Most brands skip this. We think it's the key to a cuff that stays flexible, sits clean, and doesn't pinch. Bonded single-material hems go rigid from day one.

  • Sculpted side panels.

    The torso flexes and vents differently to the back and chest, so the panels do too. The contrast you can see is the construction in practice - most kit hides the work. Element doesn't.

  • A stronger waistband.

    Doesn't roll, doesn't bunch, doesn't climb up your back - not even on the drops.

  • Sublimation-printed logos.

    The ink is the fabric. It won't peel, crack or degrade - not after a season, not after fifty washes.

A hidden security pocket

Completely concealed with an invisible teardrop zip. Ready for keys or a card, and built flat against the back without disrupting the line of the jersey. Because peace of mind is priceless, especially after 90 kilometres.

Three colours

We chose block colour because through all of our testing, decoration just got in the way of the function. There's no graphic you could print on top of this construction that would make the jersey better. So we didn't.

There's a second reason. Block colour ages well. A graphic-heavy jersey can date, but a Coral or a Spring or a Stormy jersey still looks right after three seasons. That matters when you're spending £125 on a jersey you want to ride in all the time.

Three colours at launch. More to come.

  •

    Spring.

    The fresh green that comes with the season. Energetic and bright, without shouting.

    Shop Spring → 

  • Coral.

    That soft spot between orange and pink. More summer blush than bold.

    Shop Coral → 

  • Stormy.

    A mid-tone grey with blue pushing through. A cool cloudy sky, not cold slate.

    Shop Stormy → 

Men's and women's specific cuts. Not unisex.

It's a line we won't move on.

When you spend a lot of time in the saddle, fit is where most kit starts to let you down. Unisex kit is built around a men's shape with the measurements scaled - so of course it rarely really fits a woman properly. We don't do that. Both fits are designed from scratch, by people who love to ride.

Sizing guide — jerseys

The Kit

Available in men's and women's specific fits.

Element Coral Men's Jersey Front

Element Men's Pro Jersey in Coral

Element Men's Pro Jersey in Coral

£125.00
£125.00
Element Coral Women's Jersey Front

Element Women's Pro Jersey in Coral

Element Women's Pro Jersey in Coral

£125.00
£125.00
Element Spring Green Men's Jersey Front

Element Men's Pro Jersey in Green

Element Men's Pro Jersey in Green

£125.00
£125.00
Element Spring Green Women's Jersey Front

Element Women's Pro Jersey in Green

Element Women's Pro Jersey in Green

£125.00
£125.00
Element Storm Grey Men's Jersey Front

Element Men's Pro Jersey in Storm Grey

Element Men's Pro Jersey in Storm Grey

£125.00
£125.00
Element Storm Grey Women's Jersey Front

Element Women's Pro Jersey in Storm Grey

Element Women's Pro Jersey in Storm Grey

£125.00
£125.00

The Kit

Available in men's and women's specific fits.

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Ride with us

Join the VCC - £20/year - and the membership pays for itself on your first Element kit purchase. Plus the Sunday ride, the WhatsApp, the routes and all the perks.

Join the VCC

Coming late May

Element bibs. Built with the same philosophy and to the same standards, for the same rides. Flatlock stitching from waistband to leg gripper, an endurance chamois built for hours on the road, with straps that do actual work. Road bibs that are up for anything.