About Us
Life on the bike is fast, hard, and fun — and we wouldn’t have it any other way. Velovie is proudly based in Southwest London: a local cycling brand, built for the roads we ride and the riders who love them. We create high-performance kit for people who go fast, push hard, and always ride with mates — without hiking the price.
"If you’re up for early-morning efforts, lunch break sprints, or late-night spins... Come ride with us!"
- Elsa Cochard, Founder
Where we come from
Velovie was born in Mallorca, where we ran a cycling café and fell deeper in love with the sport. But our heart (and our roads) are here in London. We came home to build something local, something lasting: a brand for the riders we know, the routes we ride, and the community we love.
What we stand for
Hyper-local community. We’re here for London’s riders - the ones who know the climbs, the coffee stops, the crits, and the grind.
Performance you can trust. We engineer kit for serious efforts and fast rides, with no shortcuts on quality - and without hiking up the price tag.
Ride hard, have fun. We love the speed, the challenge, the push - but we’ll never take ourselves too seriously. (Image: action shot, fun or laughing moment)
This isn’t just kit, it’s a badge of belonging.
We’re not just building a brand, we’re building a crew.
